How fresh eyes turned a business around

An optometry practice had been trading for over 20 years under a previous owner’s name as their business brand. The business offered a broad range of optometry services in line …

“Hobby” Turns Into A Business

It’s an incredible thing when a little idea grows to something bigger than you could have imagined. Jack and Angela McGregor started their business as a “hobby”. Angela was a …

Give Your Business Direction

Strategic planning is important for your business because it provides a sense of direction and outlines measurable goals to keep you and your business on track. In order to make …

Traditional Effective Low-Cost Small Business Marketing

This case study demonstrates how Hair Salon owners worked with their Accountant to create an effective low-cost marketing campaign which targeted lapsed and new customers to increase sales.  The campaign …

Avoid Changing Horses in Midstream

It’s rare that Accountants are spoken of as examples of great marketing. So please indulge us as we share with you a wonderful campaign run by the Institute of Chartered …

Getting Ready for Payroll in QuickBooks Online

If you’re planning to do your own payroll in QuickBooks Online, you’ll need lots of setup time – and perhaps our assistance. Payroll setup and processing is probably the most …