Give Your Business Direction

Strategic planning is important for your business because it provides a sense of direction and outlines measurable goals to keep you and your business on track. In order to make the most of strategic planning, your business should give careful …

“Hobby” Turns Into A Business

It’s an incredible thing when a little idea grows to something bigger than you could have imagined. Jack and Angela McGregor started their business as a “hobby”. Angela was a homemaker and it gave her a creative outlet. The intention …

How fresh eyes turned a business around

An optometry practice had been trading for over 20 years under a previous owner’s name as their business brand. The business offered a broad range of optometry services in line with most mainstream optometry practices. Challenge The business did not …

Avoid Changing Horses in Midstream

It’s rare that Accountants are spoken of as examples of great marketing. So please indulge us as we share with you a wonderful campaign run by the Institute of Chartered Accountants in England and Wales back in 1995. So proud …

Traditional Effective Low-Cost Small Business Marketing Campaign

This case study demonstrates how Hair Salon owners worked with their Accountant to create an effective low-cost small business marketing campaign that targeted lapsed and new customers to increase sales.  The campaign was traditional but effective. About The Client A …

What Makes Cloud-Based Bookkeeping the Right Financial Choice?

Cloud Based Bookkeeping

There are many inherent advantages to using cloud-based bookkeeping systems for your business. Chief among those is that it is significantly cheaper than using on-site software systems. For a lot of software, you have to consider the total cost of …

Systemize Your Business Before It’s Too Late

Peter Bridges has a business which sells motor vehicle spare parts for a range of makes and models.  The business has grown rapidly beyond Peter’s expectations and management abilities.  He feels like he is on a runaway train and is …

Is your marketing plan as tired as your business brand?

There are many ways to market your business, and the key to maximizing your efforts and marketing spend is to inject variety in your marketing plan. The following are four tips on how you can diversify your marketing to increase …

Getting Ready for Payroll in QuickBooks Online

If you’re planning to do your own payroll in QuickBooks Online, you’ll need lots of setup time – and perhaps our assistance. Payroll setup and processing is probably the most complex, challenging set of tasks you’ll encounter in QuickBooks Online. …