Systemize Your Business Before It’s Too Late

Peter Bridges has a business which sells motor vehicle spare parts for a range of makes and models.  The business has grown rapidly beyond Peter’s expectations and management abilities.  He feels like he is on a runaway train and is …

Avoid Changing Horses in Midstream

It’s rare that Accountants are spoken of as examples of great marketing. So please indulge us as we share with you a wonderful campaign run by the Institute of Chartered Accountants in England and Wales back in 1995. So proud …

Traditional Effective Low-Cost Small Business Marketing Campaign

This case study demonstrates how Hair Salon owners worked with their Accountant to create an effective low-cost small business marketing campaign that targeted lapsed and new customers to increase sales.  The campaign was traditional but effective. About The Client A …

Give Your Business Direction

Strategic planning is important for your business because it provides a sense of direction and outlines measurable goals to keep you and your business on track. In order to make the most of strategic planning, your business should give careful …

Business by Design

Business by Design

Most businesses are built by default – not by design. Very few businesses start ‘with the end in mind’ and design it from the ground up. Most businesses grow by default with people, systems, culture, clients, numbers, habits and attitudes. …